http://www.matthewbenney.co.uk Matt Benney - Digital Creative Wed, 07 Apr 2010 15:45:47 +0000 http://www.matthewbenney.co.uk en http://www.matthewbenney.co.uk/262252/Virgin-Media http://www.matthewbenney.co.uk/262252/Virgin-Media Wed, 07 Apr 2010 15:45:47 +0000 Matt Benney - Digital Creative 262252 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/262252/header.gif" border="0" width="670" height="61" align="left" /> Add Some Festive Sparkle Role: Art Direction Virgin Media wanted to send out an Xmas message to their agencies and suppliers on a tight budget. Our solution was to create a simple but fun site hijack. This allowed Virgin to send out custom emails to each agency or supplier, adding some festive sparkle to their company website. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/262252/email2.jpg" border="0" width="670" height="399" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/262252/addsomefestivesparkle.jpg" border="0" width="670" height="393" align="left" /> Click here to add some festive sparkle of your own More coming shortly... http://www.matthewbenney.co.uk/262252/Virgin-Media http://www.matthewbenney.co.uk/347624/Drench-One-Beat-Ahead http://www.matthewbenney.co.uk/347624/Drench-One-Beat-Ahead Wed, 07 Apr 2010 13:45:45 +0000 Matt Benney - Digital Creative 347624 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/347624/header.gif" border="0" width="670" height="149" align="left" /> To compliment CHI's 'Mr Memory' TV spot and drive bottle sales the team at Elvis created an on-pack sales promotion with a digital twist. Promotional bottles featured a special marker and a URL pointing to the stay drenched website. Users found themselves peering into the Drench tank, trying to outwit Mr Memory in an augmented reality game. Winning a prize pack meant using your head, literally. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/347624/screenshot.jpg" border="0" width="670" height="407" align="left" /> Have a try at http://www.staydrenched.co.uk/one-beat-ahead/ Watch the TV spot: http://www.matthewbenney.co.uk/347624/Drench-One-Beat-Ahead http://www.matthewbenney.co.uk/58285/CV-Info http://www.matthewbenney.co.uk/58285/CV-Info Thu, 13 Aug 2009 11:44:44 +0000 Matt Benney - Digital Creative 58285 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/58285/profilehead.gif" border="0" width="670" height="176" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/58285/CV_01.gif" border="0" width="670" height="266" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/58285/CV_02.gif" border="0" width="670" height="410" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/58285/CV_03.gif" border="0" width="670" height="166" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/58285/CV_04.gif" border="0" width="670" height="113" align="left" /> http://www.matthewbenney.co.uk/58285/CV-Info http://www.matthewbenney.co.uk/38299/Banner-Ads http://www.matthewbenney.co.uk/38299/Banner-Ads Tue, 23 Jun 2009 14:31:45 +0000 Matt Benney - Digital Creative 38299 http://www.matthewbenney.co.uk/38299/Banner-Ads http://www.matthewbenney.co.uk/38249/Jonathan-from-Spotify http://www.matthewbenney.co.uk/38249/Jonathan-from-Spotify Tue, 23 Jun 2009 11:57:36 +0000 Matt Benney - Digital Creative 38249 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/jonathan_header.gif" border="0" width="670" height="107" align="left" /> Conceived and built in an afternoon (coded by the talented Andrew Mason), jonathanfromspotifyruinedyourplaylist.com gave the people a much needed place to vent. Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 17)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/Picture 8.png" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/Picture 10.png" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/Picture 19.png" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/Picture 20.png" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/Picture 15.png" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/Picture 11.png" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/Picture 16.png" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/Picture 7.png" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/Picture 21.png" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/Picture 13.png" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/Picture 22.png" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/Picture 12.png" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/Picture 9.png" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/Picture 23.png" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/Picture 14.png" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/Picture 17.png" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/Picture 18.png" border="0" width="670" height="474" align="left" /> While not an entirely new idea (see barackobamaisyournewbicycle.com) the site perfectly captured the prevailing anti-Jonathanism. At the time of writing (a little less than a month after launch) it has received over a million page views, 50,000+ unique visitors and over 10,000 submissions. All without any paid media... thinking about it, I only posted it to my twitter. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38249/stats.gif" border="0" width="670" height="166" align="left" /> http://www.matthewbenney.co.uk/38249/Jonathan-from-Spotify http://www.matthewbenney.co.uk/38245/Delta-Africa http://www.matthewbenney.co.uk/38245/Delta-Africa Tue, 23 Jun 2009 11:47:35 +0000 Matt Benney - Digital Creative 38245 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38245/intro_title.gif" border="0" width="670" height="140" align="left" /> Flight 1: South Africa to Atlanta Delta have introduced the first overnight flight from South Africa, dropping passengers off in the States first thing in the morning. This early morning arrival makes it much easier to connect across the country. With this as the key message, we created a campaign across print ads, billboards, escalator panels, LCD screens and banner ads. Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 2)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38245/liberty5.jpg" border="0" width="670" height="650" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38245/rushmore5.jpg" border="0" width="670" height="650" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38245/escalator2.jpg" border="0" width="670" height="244" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38245/sa_radio.gif" border="0" width="151" height="47" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38245/MPU.gif" border="0" width="151" height="47" align="left" /> Flight 2: Kenya to Atlanta The new Kenyan flight route cuts out a european stop-over, making it much faster to the states than alternative carriers. We created print ads, billboards and radio spots using the Kenyan success in athletics to get the message of speed across. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38245/kenya5.jpg" border="0" width="670" height="603" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38245/kenya_radio.gif" border="0" width="111" height="47" align="left" /> The America Faster concept immediately received some very positive results. Dear Team, Just wanted to share some great news with you.. Today’s ad has prompted over 75 e-mails requesting fares/bookings and the telephone did not stop ringing. Team in Nairobi is actually a bit overwhelmed but thrilled to see that there is so much response! http://www.matthewbenney.co.uk/38245/Delta-Africa http://www.matthewbenney.co.uk/38243/Merck-Serono-Fertility http://www.matthewbenney.co.uk/38243/Merck-Serono-Fertility Tue, 23 Jun 2009 11:46:01 +0000 Matt Benney - Digital Creative 38243 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38243/header.gif" border="0" width="670" height="110" align="left" /> Unable to market directly to consumers, Merck needed a digital campaign to help prevent couples dropping out of treatment early, having lost sight of what makes the ordeal worth it. Our insight was that fertility therapy isn't about curing an abnormal disease, but about couples having a baby. From this, we arrived at the creative idea 'every step is a step closer', an idea based in encouragement and building personal relationships. It pushes Merck to regard couples taking home a baby as the focus, rather than the treatment itself. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38243/fertilityquote2.gif" border="0" width="670" height="60" align="left" /> The concept was brought to life as a digital experience serving as 'a manager for your fertility', fully mobile integrated, and designed to encourage and support with a gentle tone of voice. As fertility treatment is so cyclical, a calendar analogy is used throughout as a primary navigation. Content rotates to stay up to date with constantly changing needs. It learns from you, the more you use it, becoming a very personal and tailored experience. Users could even link their account with a partner and doctor, empowering support through shared information and tools. Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 6)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38243/fertility1.jpg" border="0" width="670" height="445" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38243/desktop_app.jpg" border="0" width="670" height="504" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38243/fertilitydiet.jpg" border="0" width="670" height="445" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38243/fertility_phone.jpg" border="0" width="670" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38243/content_male.jpg" border="0" width="670" height="444" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38243/home.jpg" border="0" width="670" height="445" align="left" /> The pitch process went successfully and we were awarded the multi-million pound account. Work is currently in progress. http://www.matthewbenney.co.uk/38243/Merck-Serono-Fertility http://www.matthewbenney.co.uk/38238/Lloyds-TSB-Academy http://www.matthewbenney.co.uk/38238/Lloyds-TSB-Academy Tue, 23 Jun 2009 11:29:37 +0000 Matt Benney - Digital Creative 38238 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38238/students_header.gif" border="0" width="670" height="107" align="left" /> Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 4)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38238/students1.jpg" border="0" width="670" height="400" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38238/students2.jpg" border="0" width="670" height="400" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38238/students3.jpg" border="0" width="670" height="400" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38238/students4.jpg" border="0" width="670" height="400" align="left" /> http://www.matthewbenney.co.uk/38238/Lloyds-TSB-Academy http://www.matthewbenney.co.uk/38235/ http://www.matthewbenney.co.uk/38235/ Tue, 23 Jun 2009 11:25:49 +0000 Matt Benney - Digital Creative 38235 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38235/profilehead.gif" border="0" width="670" height="176" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38235/CV_01.gif" border="0" width="670" height="266" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38235/CV_02.gif" border="0" width="670" height="410" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38235/CV_03.gif" border="0" width="670" height="166" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38235/CV_04.gif" border="0" width="670" height="113" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4289/38235/firstthumb.png" border="0" width="200" height="134" align="left" /> http://www.matthewbenney.co.uk/38235/ http://www.matthewbenney.co.uk/36989/Game-Design http://www.matthewbenney.co.uk/36989/Game-Design Fri, 19 Jun 2009 15:54:48 +0000 Matt Benney - Digital Creative 36989 http://www.matthewbenney.co.uk/36989/Game-Design